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Business Intelligence - helping you make better decisions.

What is it?

At the heart of every business is data. Whether it is a bank, a shop, or a dentist, the things important to that business must be recorded in some way, to track a customer’s balance, stock levels or dentist appointments.

The systems used to store this information need to be pragmatic in nature; ideally they allow employees to enter and edit data in an efficient manner, and give them the information they need to carry out their work now, today. These systems, by design, do not give any deeper insight into the business data recorded beyond that needed to carry out the immediate actions.

But there is great benefit in creating deeper, analytical view of your data. Instead of day to day concerns, when a longer-term view is taken, trends and patterns can be indentified, and actions taken to change these trends to the advantage of the business. This is an extremely valuable tool for any business to have. Like driving a car, the further a driver looks ahead down the road, the more intelligent the driver can be about how they drive, avoiding obstacles and identifying the best lane to be in.

Because of its ability to allow intelligent decisions, this type of data analysis is generally called Business Intelligence (BI). It is a huge and thriving industry, due to its potential for improving profitability and providing a competitive advantage. An off the shelf package is often not the answer because this is a market where one size does not fit all.

This is where IT Solutions uk can help you. We have gained experience over many years of implementing Business Intelligence solutions which enable you to interrogate your data in order to get the most from it and thus help you to make better business decisions.

How does it work?

The approach that BI analysis takes is to identify important measures, and to ‘slice and dice’ measures by dimensions. For a dentist, an important measure may be the average number of appointments. This measure could be sliced by day of the week:

Day of the week/ age

Average number of appointments

  Monday

21

  Tuesday

20

  Wednesday

19

  Thursday

20

  Friday

16

  Saturday

31

This is a simple analysis which does not tell the dentist much beyond the fact that more customers are seen on a Saturday. But if we dice the measure using a second dimension, the age of the customer:

Day of the week/ age

Under 18

18-60

Over 60

  Monday

7

7

7

  Tuesday

7

6

7

  Wednesday

6

6

7

  Thursday

6

7

7

  Friday

5

6

5

  Saturday

15

9

7

We discover that most of the extra customers seen on Saturdays are under 18s. This may be valuable information to the dental practice, which could guide decisions about the content of their advertising campaign to target this demographic.

Powerful technologies such as QlickTech’s QlickView, Microsoft Office, SQL Server and Sharepoint with Performance Point, deployed correctly, contain all the required functionality to drive better decision  making, increase sales, identify those customers with the greatest  potential and highlight unnecessary spend.

These systems provide all the capabilities required to collect and  analyse business data from your line of business solutions, and then to  deliver high quality business intelligence in the format most suited for the target audience.

High quality reports, graphical dashboards, scorecards and ad-hoc  analysis tools provides the information needed to support your day to  day business decisions, whilst more advanced integration, reporting and  analysis tools allow you to take an even deeper look at your business,  enabling strategic decision making.

To understand how you can benefit from greater insight into your  business please get in touch for more information. One of our business  consultants will be happy to discuss your requirements and how a  realistic approach to business intelligence can help you navigate  through this difficult financial period.

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